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10 Feb 2021

Careers in care

‘There’s More to Care Than Caring’ campaign

Social care employers have longer to advertise their vacancies for free on the myjobsscotland website after the facility was extended as part of the Scottish Government adult social care careers campaign. The free offer now runs until 12 June 2021.

Advertise job opportunities for free

So far 189 private and third sector recruiting organisations have advertised over 1,600 jobs and received over 12,000 job applications on myjobscotland as part of the ‘There’s More to Care Than Caring’ campaign. The website has a dedicated page for social care jobs.

The extension means organisations can advertise jobs at no cost until 12 June and jobs can offer closing dates for applications up until 26 June 2021. Any organisations moved to the promotional rate following the initial end date of 4 May will receive an automatic refund and be able to post vacancies for free until 12 June.

Organisations can find out more about how to advertise their jobs here.

The campaign

The rewards and job satisfaction of a career in adult social care are highlighted in the Scottish Government campaign to attract more people to the sector which launched in February.

‘There’s More to Care Than Caring’ was a four-week campaign drawing on the values needed to work in adult social care and the benefits of working in care. We worked with Scottish Government and the campaign advisory group to help develop the campaign which has a dedicated website

The COVID-19 pandemic has shown the vital work that goes on to support some of Scotland’s most vulnerable citizens over the past year and the campaign aims to attract more people to the sector.

SSSC Chief Executive Lorraine Gray said: ‘We’ve seen the amazing job that social care workers do over the course of this pandemic and this new campaign helps show how rewarding a career in care can be.

‘Careers in adult social care offer opportunities for training, qualifications and to be part of a professional workforce. It is life changing for workers, as well as the people they support.’

How you can support the campaign

There is a toolkit available at to help promote the campaign through your own networks which includes:

  • more information about the campaign
  • how you can help
  • key messages
  • campaign materials
  • suggested social media posts.

SSSC Careers website

The campaign also links to our careers website which has lots of case studies from people working in social services, information on qualifications and career pathways. Follow #LifeChangingWork on social media to find out more.

Contact information

Lorraine Wakefield
Communications Manager
Scottish Social Services Council