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10 Feb 2021

Careers in care

‘There’s More to Care Than Caring’ campaign

The rewards and job satisfaction of a career in adult social care are highlighted in a new Scottish Government campaign to attract more people to the sector which launched today.

‘There’s More to Care Than Caring’ is a four-week campaign drawing on the values needed to work in adult social care and the benefits of working in care. We worked with Scottish Government and the campaign advisory group to help develop the campaign which has a dedicated website

The COVID-19 pandemic has shown the vital work that goes on to support some of Scotland’s most vulnerable citizens over the past year and the campaign aims to attract more people to the sector.

SSSC Chief Executive Lorraine Gray said: ‘We’ve seen the amazing job that social care workers do over the course of this pandemic and this new campaign helps show how rewarding a career in care can be.

‘Careers in adult social care offer opportunities for training, qualifications and to be part of a professional workforce. It is life changing for workers, as well as the people they support.’

Job opportunities

As part of ‘There’s More to Care Than Caring’ private and third sector organisations will be able to post their vacancies on the myjobscotland website for three months at no cost. The website has a dedicated page for social care jobs.

Organisations can find out more about how to advertise their jobs here.

How you can support the campaign

There is a toolkit available at to help promote the campaign through your own networks which includes:

  • more information about the campaign
  • how you can help
  • key messages
  • campaign materials
  • suggested social media posts.

SSSC Careers website

The campaign also links to our careers website which has lots of case studies from people working in social services, information on qualifications and career pathways. Follow #LifeChangingWork on social media to find out more.

Contact information

Lorraine Wakefield
Communications Manager
Scottish Social Services Council